Zeus New Formats
LeaseWise has assisted Zeus with opening their two new stores taking their network to 17 – an Express Store in Queens Plaza food precinct in Brisbane and a Full Service model at Stockland Shellharbour. It’s very exciting to be introducing the Zeus Street Greek brand to new customers in new regions. Costa Anastasiadis, co-founder of Zeus says “the response we’ve had in both stores so far has been very positive.”
LeaseWise client Zeus will be launching an exciting consumer competition with thanks to their friends at Webjet Exclusives. From Monday 28 August until Tuesday 31 October, they’ll be giving one lucky customer and a travelling companion the chance to win a once in a lifetime all-expenses paid, trip to Greece in summer 2018. The trip kicks off in the centre of Greek civilisation, Athens, for a few days of solo sightseeing. Next on the agenda is island hopping, with a 10-day carefully crafted itinerary visiting the picturesque Mykonos, Paros and Santorini by land and sea. It’s going to be an amazing experience and Zeus is thrilled to be able to reward their customers in this way. This campaign will be supported by a through the line marketing plan.
Zeus has been named as a Food and Beverage Retailer at the National Retailer Awards 2017.
LeaseWise and Zeus chose Queens Plaza because the precinct is in the heart of the city. It’s Zeus’s third Brisbane location behind Westfield Chermside with the help from LeaseWise and South Bank.
LeaseWise and Zeus are close to announcing a multi-site rollout in Queensland. Their intention is to grow nationally and this will be realised with three key locations secured in Melbourne this half. At this stage, Zeus Street Greek Moonee Ponds is slated to open in November. LeaseWise is confident that the Zeus brand and offering will be well received.
LeaseWise client Zeus is a family owned group of fresh-casual eateries serving modern Greek street food. Zeus’s mantra is around challenging Australia’s perception of the beloved Souvlaki. They want to demonstrate to their customers that Greek street food can be more than a greasy hangover cure – it can be a healthy, flavoursome meal. In the case of Zeus, it’s ultimately, a modern harmony of traditional Greek street food and the best of Australian produce, in a relaxed contemporary environment. As a business, Zeus is community minded, committed to quality and have a deep passion for hospitality. These themes will continue to be carried from their menu to the service in-restaurant as well as the design of each fit out as they continue to grow across Australia.
LeaseWise as property partners have provided the correct benchmarking information for each shopping centre location to ensure the Zeus outlets have the best possible chances of making a profit and healthy return for the Franchisee.